UNIVERSITY NEWS
Discover ‘You to the Power of Us’ – Macquarie’s new ad campaign
If you’ve visited the cinema or checked your social media feeds recently, you might see some familiar faces pop up on the big screen, with some of Macquarie’s notable researchers featuring in the University’s new advertising campaign.
Focusing on the power of human collaboration to achieve outcomes and impact, the campaign launch is a major milestone in the University’s ongoing ‘Shared Identity’ project, which aims to improve Macquarie’s distinctiveness in the higher education sector.
The new brand campaign highlights Macquarie’s research impact, particularly how the collective power of business, research and academia can solve real-world problems. The research stories that feature in the brand campaign demonstrate how Macquarie is a place of collaborative innovation:
- Wetsuits that hide humans from sharks
- Zebrafish taking us closer to a cure for MND
- Helping the world to hear
- Yielding secrets from Egyptian mummies
- Simplifying the complexities of living well in retirement
- Brewing a world-changing synthetic yeast
Additional impact collaborations will highlight unique elements of the Macquarie learning experience, including PACE and the global exchange program.
‘You to the Power of Us’ campaigns will be shown in cinemas, digital and outdoor for the remainder of the year.
Let us know what you think below.
What is the name of the song in the video?
Hi Jacob,
The song is flume remix called ‘You & Me’ by Disclosure.
Thanks
David
Alumni Relations team
Hi Jacob
The song is the flume remix called ‘You & Me’ by Disclosure
Thanks
David
Alumni Relations team