Degree
Major
80 credit points
Major in Public Relations and Social Media
Overview
I'm a
looking to start my course in
Degree/s offering this major
Bachelor of Media and Communications
Summary
Key features
- Acquire theoretical knowledge alongside practical skills
Develop a PR campaign and learn how to employ social media, web and internet-based communication tools.
- Develop industry-related knowledge
Analyse and evaluate the relationships between PR and advertising, social media and web communication.
- Study theories that underpin public relations and social media
Study key PR and social media theories and their application to real-world scenarios, as well as how to work with clients.
- Develop key skills in research, analysis and communication
Learn to apply communications theories and skills to critique, write and present clear and persuasive arguments.
Career outcomes
With a rapidly evolving job market, graduate employability remains our priority. We’re working closely with a range of industries and sectors to ensure you’re job-ready when you graduate. View graduate professions and potential employers.
See career outcomesAbout Public Relations and Social Media at Macquarie University
Faculty of Arts
The Faculty of Arts is home to a passionate community of scholars committed to equipping you with skills for the future via transformative education and world-leading research. Through our interdisciplinary approach to teaching and research, you'll develop capabilities to address local, national and global challenges.
Learn more about the faculty
Studying at Macquarie
Our vibrant and leafy campus forms part of one of the largest business and technology precincts in Australia. To ensure you have the right skills when you graduate — whether you're starting your first job or taking your career to the next level — we offer flexible study options, personalised degrees and practical experiences.
Benefits of studying at Macquarie
Major structure
What you’ll study
A major allows you to focus on an area of study, such as Public Relations and Social Media, within more generalist degrees. It’s recorded on your testamur and academic transcript.
Major requirements
80 credit points
Essential units
80 credit points
Complete each unit below.
Essential units are units that you must complete to qualify for your degree.
How can I study this major?
Public Relations and Social Media is available as a major as part of the below degree/s:
Guide to University terminology
Use our handy guide to better understand common study terms.
Career outcomes
Set your career in motion
Professions
- Brand manager
- Communications specialist
- Community relations manager
- Content specialist
- Crisis communications specialist
- Digital media strategist
- Employee engagement specialist
- Events manager
- Integrated marketing communication specialist
- Media and communications researcher
- Media liaison officer
- Political media adviser
- Public or community sector manager
- Public relations manager
- Publicity and promotions professional
- Social media strategist
- Volunteer engagement specialist
Employers
- Advertising and media agencies
- Businesses and corporations
- Community organisations
- Government agencies and departments
- Marketing and public relations firms
- Media, creative or communications agencies
- Multinational corporations
- NGOs
- Political parties and parliamentary offices
Career information
Job and Skills Australia – an Australian Government initiative – provides accessible labour-market data, research and tools to help you understand Australia’s current and projected workforce-skills needs.
Multiply your employability
Co-designed degrees
Study a degree co-designed with industry, and graduate with the knowledge and skills employers want.
In-built internships
Study a degree with built-in practical experiences, and get an invaluable head start in your career.
Career service
Get help preparing a résumé, identifying job opportunities and connecting with employers.
Ask a question
If you’d like to know more about studying at Macquarie University, we’d love to hear from you.