CWF study confirms wine tourism 'remarkable' for region
Prof. Daryll Hull, co-director CWF, told the Hunter Valley Summit that wine tourism is a major contributor to the economy.
In his study, commissioned by Hunter Valley winemakers, Professor Hull estimated that wine tourism accounts for $500 million worth of total goods and services produced in the region in a year.
He told attendees at the summit that wine tourism created 2,800 jobs in the region.
"We get 2.5 million [visitor nights] a year from people outside the Hunter Valley who've come up to be in the region and stay overnight," Professor Hull said.
"That is a remarkable number and the Valley soaks them up."