Areas of research:

• Self-medication;
  
• Self-care;
  
• Economy;
  

Researchers:

Professor Scott Koslow
Professor in the Department of Marketing and Management, Macquarie University

Professor Scott Koslow has extensive research experience in the areas of advertising creativity and strategy, consumer behaviour and marketing research methods.His research has appeared in premier marketing journals, and he serves on the review boards of JAMS and JAR, as well as serving as a special issue editor.

Andrew West
Lecturer in the Department of Marketing and Management, Macquarie University

Dr Andrew West’s speciality is in marketing strategy, consulting, lecturing and writing on this topic. He has a blend of consulting to finance, professional services, ICT, higher education and health industries. With research in the areas of e-business adoption, marketing high technology, professional services marketing and marketing strategy.

 

Other researchers involved:

• Cathy Xu
• Laknath Jayasinghe
• Lawrence Ang
• Hume Winzar
• LayPeng Tan
• Stephanie Huang
• Con Korkofingas
  

Project overview

The extensive research program, which will be conducted in three phases over the next 12 months by Professor Scott Koslow, will determine the consumer healthcare industry’s value in the Australian economic and healthcare environment, critical insights into consumers’ attitudes and behaviour towards self care, and the value of self care in contributing to a sustainable healthcare system in the future.

Funding

• Macquarie University (EPG) grants #1519700 and #1519720
• Australian Self-Medication Industry