Webinar 3 - New insights and solutions

Hearing aids are effective, but innovations in technology, policy, and practice are paving the way to major sector disruption. This webinar presents the evidence-base that underpins the effectiveness of hearing aids and cochlear implants, and also presents a new way to look at addressing hearing loss through a market segmentation approach. Using a clinical perspective, we explore what we currently know about our clients and how we might harness this information to better meet their needs using a new framework of market segmentation that extends beyond traditional approaches of identifying “unmet need” by measurable hearing loss alone.

Presenters:

Dr Brent Edwards (National Acoustic Laboratories)

Understanding the changing landscape of hearing health care through the needs of different population segments

Dr Melanie Ferguson (National Acoustic Laboratories)

Smartphone technologies empower hearing aid users in the new digital landscape

Phillip Nakad (Macquarie University)

Rethinking the role of the audiogram in rehabilitation recommendations

Audiology Australia endorsed event

CPD2021 027 | cat 1.2 - 1 CPD point