Terms and definitions

Here are some definitions of the terms that are commonly used when conducting research for user-centred web design. You will find these are used in other articles on our blog.

Accessibility The degree to which a system allows people with physical, mental or cultural handicaps to interact effectively with that system
Card Sorting Activity in which users organise a set of data in ways that they think makes sense
Concept model A diagram that shows the relationships between different abstract concepts
Content inventory A list of all the information contained in a website, along with data that describes the information from several points of view (such as target audience or location). Also known as a content analysis or content audit.
Deliverable A document created during the course of a web design project to facilitate communications, capture decisions and stimulate innovation
Heuristics Quick rules of thumb used to streamline design decisions
Information
architecture (IA)
How a website’s content is organised and presented to its users to facilitate navigation and search functions.
Metadata Data used to categorise other data
Personas Description of fictional yet realistic persons that represents a target user group/market.
Prototype / wireframe A simplified view of what content will appear on each screen of the final website, usually devoid of colour typographical styles and images. Also known as schematics, blueprints, prototypes
Scenarios A story describing a user’s problem situation and how she might use a product to achieve a solution
Screen designs Screen designs are a collection of images in an electronic format that show what the final website will look like. Also known as mock-ups, visual design, design concepts or interface design.
Site map A visual representation of a website’ sstructure. Also known as a structural model, taxonomy, hierarchy, navigation model, or site structure.
Tree test A way to measure how well users can find items in a website hierarchy
Usability testing A test conducted with end users to see how usable they find a product
User-Centred Design (UCD) A design approach that involves the continuous involvement of users in the design process; products and services developed with user centred design are likely to show increased usability and deliver a better user experience.
User experience (UX) The “user experience” is all elements of a user’s experience (physical, mental and emotional) as they use a product or service.
User Flow A path map highlighting what a user has to do within your product to accomplish his goals
Wireframe / prototype A simplified view of what content will appear on each screen of the final website, usually devoid of colour typographical styles and images. Also known as schematics, blueprints, prototypes