We drive market change by creating stakeholder value
We help organisations develop market-based strategies to create value and engage with stakeholders to solve business and societal challenges.
Our expertise
Our areas of expertise include:
Customer experience
- consumer psychology
- customer engagement
- digital and social media marketing.
Market-based strategy and innovation
- advertising creativity
- business-to-business marketing
- marketing innovations
- strategic branding.
Our innovative curriculum and experienced faculty empower you with the knowledge and skills needed to excel in marketing. Gain insights from industry experts, and apply your learning through internships and real-world projects. Whether you're interested in digital marketing, consumer behavior, or data analytics, we've got you covered.
Join us to kickstart your journey towards a rewarding and impactful marketing career. Explore our programs and discover your potential in the Department of Marketing today.
Professional accreditation
Macquarie Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB). AACSB is the longest-serving global accrediting body for business schools, and the largest business education network connecting students, educators, and businesses worldwide.
The following marketing courses are accredited by the Australian Marketing Institute (AMI):
- Master of Marketing
- Bachelor of Marketing and Media
- Bachelor of Commerce with a Major in Marketing Management
- Bachelor of Commerce with a Major in Marketing and Consumer Insights.